Printed rewards statements
This direct mail project was sent out quarterly to offline participants of a rewards scheme. It communicated the latest offers, eligible vouchers and points balance. The finished piece was an A5 folded 4pp piece, secured with glue-dots, with a perforated back page for the vouchers. There were at least 18 designs/variations at one time, due to the different segments each participant was entitled to.
I was given example menu's to follow design wise, but for the most part I was allowed free reign over the final designs, keeping within brand guidelines for Beefeater.
The artwork had several mail-merge sections for participant personalisation. On the cover image above, I have left in the cutter guide for the voucher seperation as an example.