Developed, built and launched PrizeAid. PrizeAid runs joint-venture cause marketing campaigns that mutually benefits the charity, brand & donor. Each campaign consists of one or two brands that provide the incentives for donors and one charity that is the beneficiary of the money raised.
Every entrant receives chances to win the main prize such as a holiday or once in a lifetime type experience as well as also receiving 'instant rewards' in the form of digital subscriptions to magazines or gift vouchers for online stores. The campaign is promoted by each partner meaning that all parties are gaining access to new networks of potential donors / customers.