A mobile first approach was critical to ensure the application would have full functionality and be simple to use, regardless of the device the user is on. We conducted rigorous testing with wireframe prototypes on a selection of users to ensure the experience was intuitive. We simplified the sign up process, allowing users to supply minimum information in order to get them using the platform. Integration with the LinkedIn API meant we could allow you to populate your profile directly from their LinkedIn profile, saving them time and ensuring consistency in how they present themselves to the job market. Candidates have the flexibility to make their profile public or keep it private should there be a period of time when they don't want to present themselves as available for opportunities.
We developed a sophisticated ranking system to ensure 'Employers' are delivered the most relevant 'Candidates' when performing a search. This ranking is influenced by the number profile views, the number of shares, the number of times shortlisted and the number of times the Candidate has been contacted. Of course the more a profile has been populated, the higher the Candidate will rank. We adopted gamification techniques displaying the percentage of a profile that has been completed in order to encourage Candidates to continue developing their profile.
Contact between Candidates and Employers can be facilitated directly through the platform, ensuring the privacy of a Candidates contact details. Only those signed up with an Employer account can contact Candidates, thereby helping to qualify those interactions.
- Information Architecture (IA)
- LinkedIn API Integration