Profound is a modern haven for thought-provoking books, texts that are as considered in their design and craft as they are in their content. Its curated selection includes the finest in architecture, art, design, culture, photography, cooking, and travel. A full brand identity, including a logo, business stationery, branded products, posters, and website were designed to reflect the brand’s thoughtfulness and sophistication. PROJECT TYPE Brand Identity Digital Design Print Design Motion Graphics CREDITS Professor: Timothy Samara Designer: Shirley
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