Profound — Brand Identity

  • Shirley Wang

Profound is a modern haven for thought-provoking books, texts that are as considered in their design and craft as they are in their content. Its curated selection includes the finest in architecture, art, design, culture, photography, cooking, and travel. A full brand identity, including a logo, business stationery, branded products, posters, and website were designed to reflect the brand’s thoughtfulness and sophistication. PROJECT TYPE Brand Identity Digital Design Print Design Motion Graphics CREDITS Professor: Timothy Samara Designer: Shirley

Website Homepage
The website experience was designed to reflect the verticality of book spines and is navigated horizontally, as if browsing a bookshelf. The visual emphasis on text rather than images highlights the beauty of the typeface.