Brief
Allianz approached us to produce a commemorative issue of their regular magazine "Project M".
Background
The magazine was to be distributed at a conference that was celebrating 125 years since the introduction of a state pension system by Otto von Bismarck. There were several articles from leading specialists looking at the history of pension systems, current landscapes and future challenges and opportunities.
Concept
Pensions can seem like a dull topic and are often not treated particularly creatively. Here we had a fantastic opportunity to have some fun and to really celebrate pensions and how they have developed to help people. The articles were, in themselves, fascinating and we had a lot of fun finding imagery that supported the messages but that also helped bring the ideas to life.