I regularly work as a member of the Echosix team to create sharp and compelling written content for London & Partners’ websites, reports, brochures, case studies and delegation trips.
Every project starts from the same point: the audience. We ask what they want and what they need, what formats they respond to and the context in which they will encounter our work. We then work accordingly, tailoring content to the audience, gauging their response and incorporating improvements the next time round.
My role is to work closely with London & Partners to understand their messaging needs and then write and edit content across print and digital, and I often take the editorial lead in larger projects.
