Branding and digital design for overseas property specialists, Property Guides.
The website had to incorporate the company's 12 B2C country and emigration guides, as well as act as a B2B information portal for the company's partnership branch. This was achieved through creating an brand featuring a varied and colourful palette which changes as the user navigates through the website from country to country.
A property portal is also available for users to browse overseas property, designed to include local area information, property pictures and agent enquiry forms. The website also includes a variety of key direct response features such as scrolling forms, sticky navigation and social and email sharing links to maximise conversions throughout the website.
A suite of email campaigns and icons for different areas of support offered by Property Guides was also created to support Property Guides' online user journey.