Prospects

  • amelia costley

WHO ARE THEY? // Prospects is the only not-for-profit careers advisor working in a market dominated by commercial organisations. They are experts in graduate careers, with unrivalled understanding of individual career journeys, guiding you beyond the first job into the future you want.

THE BIG IDEA // The illuminating brand conveys the idea of having your name in lights. Being the best you can be at whatever it is you choose to do.
WHAT'S NEW? // The new brand excites, engages and propels this expert organisation into the digital world. Their new identity has allowed them to carve out a space in the competitive market and lift them above all other players in their field.
Having established the logo, the colour palette and the suits of icons, the complete visual and verbal brand was created.
The vibrant indentity was translated across and range of print and digital materials.
A full guidelines document was written, which communicated the rationale behind the new visual and verbal brand.
Both internal and external workshops were delivered to key stakeholders.