Prospectus for Billy Blue College 2011

Platforms:
Prospectus, website, environmental branding, iPad app.
Deliverables:
Research and concept development, visual identity.
Brief:
Create concept and design for the annual Billy Blue College prospectus. Goal to attract future students and further market Billy Blue College as the leading design institution in New South Wales.
Outcome:
The concept is inspired by the college’s unique mix of cultures, personalities and collaborative environment. The inspiration for the visual language is the kaleidoscope because of its ability to adapt to its surroundings and morph into new patterns.
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