Couple of years back only a few, hardcore fans, from the hip-hop industry noticed him. Two years from that point, he's dropping heat on mainstream media and running ads with Pepsi & McDonalds.
Here's Psihotrop - our greatest success!
https://www.facebook.com/psihotrop12/
Here he is going out on stage for the first times, for a special freestyle session - getting the public involved by asking them to hand him objects so he can freestyle with them, in Romanian.
Idea behind it - getting people involved creates engagement, create engagement = create great hype!
Now here he is, a while down the road, freestyling at one badass national radio station - Radio Guerrila, on one of the most mediatized hip-hop shows in Romania - Mic Check!
Pepsi got the feeling he would do great in one of their ads, aimed at youngsters - they were on point! Take a look below. #FreeSpirit (#SpiritLiber)
Grand Big Mac feat. Fries & Sauce (Cartofi cu sos)?
Seems McDonalds also know how to pic their rap!
The recipe for great success? Find a pregnant social issue (i.e. Education - "Bacalaureat" Exam) and offer a solution, in a innovative way - put the literary operas in rap lyrics so that students can learn by them!
How's that for informal education that works?
National Media seems to think so!
And this is how you go from 'down to Earth' to 'Outer Space'!
Thanks for your time.
Credits @ Salt Media Advertising, Pepsi Co., Mc'Donalds, Radio Guerrila & all the ones who did great work!
And of course... PSIHOTROP!