Values to comunicate: equivalence between patient and doctor: reassurance, guide and support from
the doctor and patient’s growign up.
The logotype is composed of 2 parts, in reference with this duality:
- a worm, vibrant core, active and rampant, made by expanding particles (the patient);
- an external hug, strong but soft, that supports (without forced) the fluent mass (the doctor).
though -> graphic sign, colors, forms, composition.
The composition refers to a flower, symbol of growing and changing. These features are emphasized
by the rising positioning (from left-down to right-up).