Publication: "Corporate Art Collections: arte per la valorizzazione aziendale. Gli Studi Legali italiani"

My paper entitled:"Corporate Art Collections: arte per la valorizzazione aziendale. Gli Studi Legali italiani" ("Corporate Art Collections: art for corporate enhancement. The Italian Law Firms"), published on:"Il valore della cultura - Uno sguardo su musei, collezioni e territori italiani nell’era digitale” ("The value of Culture- Italian museums, collections and territories in the digital age"). I believe that the Arts can be a unique way to improve the brand image of a company, so I wrote about Corporate Collections and Art-Based Projects trying to create a bond between Marketing Communication, Corporate Brand Identity and the Fine Arts. I chose to focalise my case study on the Italian Law Firms, which are increasing lately their commitment to Arts as the American ones started to do since the Sixties.