If we take materials from the Earth to make objects, we need to make sure that these materials will either return to the Earth or receive a new life in the shape of another product.
We live in a consumerist society that has shortened our interest in all sorts of objects and pushes us to constantly buy new products instead of trying to repair the eventual fault in what we already possess.
PulpMe Clock wants to be an alternative to this. It is entirely made with recycled paper pulp and leftover coffee grains. The choice of these materials represents an attempt to limit the impact of the paper and coffee industry, two of the biggest industries generated by the consumerist society.
The concept behind it is that, once it is no longer needed or in use, PulpMe Clock can be easily disassembled and recycled.