Puma Cali Sport Trainer Launch Event - LIVE ILLUSTRATION ACTIVATION

For this project I worked with Cake Agency with the client Puma, for their launch of the new style Cali Sport trainer. The event was themepark and ‘Miami beach’ themed to go with the cali sport branding of Puma. Using this theme I created merchandise including tote bags, stickers for guests to take home, and templates used as wall decor at the event that featured quotes from each guest. I also worked live at the event as an activation for guests to interact with - creating live illustrated portraits of the influencer guests who attended the event. Guests queued for their chance to be captured in illustrated portrait form and I create portraits of 40+ guests. These portraits were in the centre of two illustrated border templates that guests could choose their favourite from, and sent to them via email aswell as printed at the activation and given to them in plastic wallets to take home.