Puma - Next Starts Now

  • Rob Butler

A lookbook showcasing re-issues of iconic shoes from 70’s-90’s, celebrating the athletes that wore them. Using assets from the Puma sports heritage archive the products and stories were gathered and arranged using a timeline that went through the collection. A mixture of full image and a cut-and-paste aesthetic was applied throughout. A large-format and unbound newsprint style book showcasing the heritage collection and the stars that wore them through the decades. A project for Neighbour.