I was briefed by PUMA to develop the creative concept and to project manage the upcoming JD Sport's women's influencer campaign launching in March, 2017. From here I developed ideas and concepts of the art direction of the shoot, including multiple locations, colour theme and set styling. The concept was to follow on from the PUMA international 'DO YOU' campaign which features dual imagery shot in both the street and inside a studio. Using two Influencers to model the campaign was to create a unique concept that would create exciting multi layered content.
Acting as project manger for the campaign shoot, I sourced studios, equipment and lighting as well as contracting a Videographer, Stylist and Hair/Make-up Artist. My responsibilities were to mange the days running order including call sheets and timings. The campaign shoot featured influencers Emerald Rose Lewis and Sinead Harnett, I was responsible for any special requests the girls had on the day of the shoot.
Post shoot, I managed all conversations and editing comments between photographer and the influencer's. Once final assets had been edited, I developed concept's for in-store printed and digital POS. All final assets including social, web and digital were art worked by me to JD's requirements. Printed POS used across 40 JD Sport's doors in the UK and Europe were designer and art-worked by me for the campaign launch.