Puma - Yard

Celebrating all things Jamaican, Puma took over the Truman Brewery in Brick lane for 3 weeks with music, film, food and drink. The Yard identity worked alongside the London can Bolt campaign – providing a backdrop for the likes of Groove Armada, Professor Green, Gyptian... and of course Usain Bolt. The identity, and overall campaign captured the spirit of Puma and Jamaica, bringing a carnival feel to Puma’s home during the 2012 London Olympics.