#PunyaSimpenan - Treasury
One of Vasco's first ventures into the island of communications, presenting our work with Treasury to launch their online gold transaction app.
With an aim to encourage the younger generation to think more about the future and less on being impulsive, we created the #PunyaSimpenan campaign on social media. We do this by using language and themes that really speak to the target audience, differentiating Treasury from current players in the game.
Agency - Vasco Journal
Social Media Planning - Bunga Atikha & Christopher Dirdjohadi
Art Direction - Christopher Dirdjohadi
Copywriting - Bunga Atikha
Photography - Leandro Quintero
Visit Treasury on
Instagram: @wearetreasury
