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Purdeys drinks packaging

This was a winning piece of packaging that I made for D&AD new blood 2014 Purdey's brief.

The idea behind my entry was all about combination, how the two drinks can work together, sit alongside each other. In order to bring the most out of their medicinal and vitamin properties, when they sit alongside each other the packaging forms a pill style shape in order to represent the health benefits of the drink.

Credits

George Hill

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