Purity Brand Positioning

After another agency had pitched a concept revolving around the word 'belief' Purity approached me for my take on their new brand positioning.
As an accomplished experiential agency Purity deserved more than just belief, so I formed their new positioning around the concept of brand devotion - the experiential service they offer to their clients.

Team Credits

Sam Cranwell

  • Message
  • Creative Art Director

Project Tags

  • brandpositioning
  • brandstrategy
  • brandstatement
  • creativedirection
  • branddevotion

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