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Purity Brand Positioning

After another agency had pitched a concept revolving around the word 'belief' Purity approached me for my take on their new brand positioning.
As an accomplished experiential agency Purity deserved more than just belief, so I formed their new positioning around the concept of brand devotion - the experiential service they offer to their clients.

Project Tags

  • brand positioning
  • brand strategy
  • brand statement
  • creative direction
  • brand devotion

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