In a brief taken from D&AD New Blood 2015, this campaign for WWF has been designed to help younger generations understand the damage humankind is having on the enviroment and the world we live in.
By adopting the commonly used phrase ‘put your foot down’ this campaign message can be very quickly understood by people of all ages. The slogan is presented in quirky, simple and bold graphics which portrays a high impact message to the viewer.