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Q Card Swipe

We needed to convince Q Card holders to choose their Q Card over their credit card for all purchases, even small ones. To achieve that, we created compelling stories that brought to life everyday situations where small purchases have a positive emotional impact.

This predominantly digital campaign was led by a series of colourful characters who used their Q Card as a positive turning point in their day. The animation style gave us a unique, recognisable platform to tell the Q Card story of buying the smaller things that matter – great for ongoing engagement in social media too.

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