QA Identity - PlayStation

Pitch for re-branding an internal group of PlayStation who find and fix bugs/errors in game code. Playing with representations of code and data, this concept uses a simple and clean logotype combined with the graphic PlayStation shapes to create a bold and unexpected visual identity which illustrated parts of a system combining to form a finished game experience. The final brand patterns were to be used around the office space, animated screensavers and presentation.

Team Credits

Phil Vincent

  • Design Director
  •  

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Phil Vincent
Design Director