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QA Identity - PlayStation

Pitch for re-branding an internal group of PlayStation who find and fix bugs/errors in game code. Playing with representations of code and data, this concept uses a simple and clean logotype combined with the graphic PlayStation shapes to create a bold and unexpected visual identity which illustrated parts of a system combining to form a finished game experience. The final brand patterns were to be used around the office space, animated screensavers and presentation.

Project Tags

  • identity
  • playstation
  • Branding
  • poster
  • stationary
  • Pattern
  • Design

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