“Qasr Al Muwaiji”, the birthplace and childhood home of HH Sheikh Khalifa bin Zayed Al Nahyan, President of the United Arab Emirates. An iconic new building linked to the existing Palace will house a Gulf Research Centre, a national exhibition dedicated to HH Sheikh Khalifa, and a centre for learning, debate and dialogue. The iconic project aims to develop a new generation of young leaders, stimulate learning, re-search and understanding, and preserve Al Ain’s architectural heritage. Qasr Al Muwaiji will be an educational institution providing a comprehensive learning, research and exhibition facility dedicated to providing access to national, regional and international collections related to the modern history of the Gulf. The brand identity inspired by the architectural elements of the palace in a minimalistic approach that represents the multifaceted nature of the brand.