Qatar First Bank: New identity launch

Project Direction: production + post-production

ADMEMORI co-created the launch video for QATAR FIRST BANK’S new branding, working with the strategic design consultancy allen international. This film is a stand-out artistic performance. It traces the Bank’s Signature of Excellence in the air. Our corporate artwork enriches Premium clients’ experience as they make their way to the exclusive Club Lounge.
Creative principle: a performer makes bold, ballet moves as he draws the bank’s values in shimmering gold calligraphy. He’s extending an invitation to visitors to enter the values and world of QATAR FIRST BANK.
Client benefits:
1-Creates an enduring memory of the brand in the minds of Premium clients.
2-Increases brand familiarity and recall.
3-Shares the values behind the bank’s customer relations: innovative, unique, exclusive, contemporary and client-focused.
4-Differentiates the Bank more robustly.

Team Credits

Lilian Rabin

  • Project Management / Direction
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Lilian Rabin
Project Management / Direction