Qtel Qatar Brand Guardianship

  • Leigh Evans
Qtel (now ooredoo) is Qatar’s national telecoms provider, and until the opening of the market to outside telco’s, was the sole provider of telecom services within the country. To help combat this new competition and lift the existing brands consumer perception, Qtel underwent a temporary two year brand refreshment programme while its current name was under development.
This project was undertaken during my employment with Siegel+Gale. If you wish to engage an agency such as Siegel+Gale please visit www.siegelgale.com