Quality & Craftsmanship at COS – The Waterproof Raincoat

A newsletter to tell the story of craftsmanship at COS. As a copywriter, I was tasked to write copy to convey the quality and customer benefits of a new waterproof raincoat design. This newsletter was also deployed on a day when it was raining – for maximum impact. Subject line: For days like today: the waterproof raincoat Preheader: Traditional rainwear, reimagined. This is our take on a functional classic.

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