Quality & Craftsmanship at COS – The Waterproof Raincoat
A newsletter to tell the story of craftsmanship at COS. As a copywriter, I was tasked to write copy to convey the quality and customer benefits of a new waterproof raincoat design. This newsletter was also deployed on a day when it was raining – for maximum impact.
Subject line: For days like today: the waterproof raincoat
Preheader: Traditional rainwear, reimagined. This is our take on a functional classic.