Smart Currency Business is a foreign exchange company based in Hammersmith, London. In my role as Corporate Marketing Manager, I am tasked with managing the creation of all communications, both print and digital. I have been an intrinsic part of the repositioning of our brand - something we felt was necessary given that there are 100 FX companies in London alone.
A key means of achieving this is to move away from a focus on exchange rates and instead extol the virtues of focusing on managing the inherent risks of foreign currency exposure. The quarterly currency forecasts I created have undergone a complete rebrand, where I highlight the disparities between what some of the major banks are forecasting for the next 12 months.
In addition, I outline some of the key economic and political factors to look out for over the course of the next three months, as well as providing a summary of the previous quarter.
The forecasts can be downloaded at: https://www.smartcurrencybusiness.com/forecasts-insights/forecasts-reports/quarterly-forecasts/