S: Quarterly results.
T: Every quarter we use GSK.com as the main platform where investors/ analysts look for the results. We also host the analyst call through the corporate web estate. We plan a few months in advance how the day/ weeks leading up to results will run. Q2 is usually big due to ‘an investor event’ where one of the CET members will present the ambition for the business moving forward i.e. Dr Hal Barron presenting his new strategy for R & D going forward.
I on the day and weeks before have to help prepare infographics and social cards, which involve using Photoshop and InDesign- these will then need to go through layers of sign off before finally being signed off by the SVP CGA and Corp Sec.
On the day itself I am responsible for updating the site multiple times to reflect how the results are panning out. At 12:00 the press release will go live as will multiple pages across the site. This is a rigorous process and involves around 20 updates in the space of 10 minutes. The potential for issues is huge, the worst being the site crashing due to the volume of traffic and caching issues. I will have the channels and tech team supporting should any issues occur.
R: I have learnt how to deal with a vast amount of stress and keep cool and level headed despite others losing it to a degree. I have become a valued member of the QR team and relied upon heavily, allowing me to have a position of influence over how the project should run on the day.