Building a brand with legs for a simple and free customer relationship management solution.
Brief
There are many options in a competitive market when it comes to CRMs, however most are paid solutions and accordingly complex and fully featured. For some this is overkill. Quiksheet is a deliberately simple, introductory level CRM solution aimed at small businesses just starting out. It's as simple as a well designed spreadsheet!
Strategy
Design to appeal to new young business founders. Both serious & fun! Built as a series of google sheets, context is a key consideration. The colour palette reflects and piggy backs the 'google sheet green'.
Outcome
A clean and consistent identity was achieved with use of simple typography and a neutral colour palette. A bank of illustrations were drawn as brand assets to easily extend the identity.