Quorn #veggiepanda

Pandas have adapted over time to turn their diet vegetarian. Surely we can? We based our campaign for the YCN Awards around a spoken word piece created to send a message to the audience in a way that connects directly.
Our audience needs the message illustrated for them. Emoji’s, pictures and sounds are the ways this digital piece will connect using relevant media.
#veggiepanda was born.

Credits

Tom Charter

  • Message
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  • Advertising Creative
  •  

Ivaylo Lazarov

  • Message
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  • Advertising Creative
  • Keko, Innocean Worldwide

Project Tags

  • Advertising
  • spoken word
  • poems
  • Social Media
  • Video
  • vegetarian
  • Copywriting
  • Art Direction
  • animation
  • Storytelling