R/GA pixel // life brief for R/GA

We were asked by R/GA to create something for their London office that would make the space more life and answer one or alll of the problems they presented to us:
01/ There is a lack of emotion and a need for more of a connection to the dynamic and changing nature of the people that use the space.
02/ The connected space lacks an OS and feedback mechanism relating to more dynamic user inputs and actions.
03/ The data collected from the space is not being used to its full potential.
Our group design an interactive wall panel to be placed in front of the lifts. 
R/GA Pixel has two modes: active and passive.
When no one is interacting with it R/GA Pixel displays information such as: time, date, weather conditions, news.
When someone walks by the panel it shows the person shadow as it moves.
The panel is based on a grid 64x36 pixels (each 2 inches high/long). Mobile tiles are made of grey graphite (although any material from wood, plastic to stone can be used). Behind the panel there is a LED light installed so that when the tiles flip they reveal the light behind it.

Team Credits

Dominika Gemra

  • Graphic Designer

Project Tags


  • University Of The Arts London

    University Of The Arts London

    • Design & Creative
  • R/GA


    • Advertising

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Like what you see? Be the first to leave a comment for Dominika!

Add comment
Dominika Gemra
Graphic Designer