Ra to take back home

Packed and Preserved “Ra” of authentic Sri Lankan style,

What is Ra ?

An Alcoholic Beverage made out of Sap of Coconut tree. It is fresh and sweet in first 24 hours after collected, then it can become sharp and sour. Contains more alcoholic percentage than beer. “Ra” has more health benefits when consumed fresh or preserved.

The Problem

The consumption of “Ra” is limited to low income fisherman, costal area workers and the workers of estates of the hill country.

The Challange

Getting attention of a new target audience of Tourists who wants to recall their experience of authentic alcohol beverage consumption in Sri Lanka.

The Target Audience

Backpackers who hang around Hikkaduwa area; who admires the hippie culture and Travelers who take Sri Lankan liquor from Duty free retail outlets.

Execution

Inventing a Packaging Design Merging Sri Lankan Traditional identity Devil Mask and Hippie identities to bring out a unique identity to rewamped “Ra”



Team Credits

Samangi Wadinambi Arachchi

  • Communication Designer
  •  

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Samangi Wadinambi Arachchi
Communication Designer