Rachael Fahim | Creative Direction

Artwork + graphics / lyric video / photoshoot / styling for Iconic EP release, September 2019. After a moderate hiatus the brief was for visual branding and creative direction that would re-engage Rachael's existing audience, whilst repositioning her more firmly in the country pop space. Following her appearance at SXSW 2019, we needed to appeal to the US market as well as her home territory of Australia.