Brand success depends on how well you connect with the customers. A brand value increases only if a customer can relate to your service. According to the famous leader Raef Lawson, to know if you are managing your brand successfully, try to identify if the audience knows about you and your product, would they recommend your product to others, and do they know about your brand value and guidelines. As this will help you to know where you are succeeding and where you are lacking behind. So, that you can improvise your brand image accordingly.