RAG & BONE I LONDON FASHION WEEK AW14

Following the success of JACK’s previous campaign for the US brand Rag and Bone the team rolled out a two-phase campaign to promote their A/W 14 collection during London Fashion Week.

The campaign utilised a number of Jack’s key billboard sites across the city and generated brand awareness throughout London Fashion Week, one of London’s busiest events of the year, which sees more than 5,000 visitors to the city for the four-day event.

Photographed by British photographer, Glen Luchford, who has shot campaigns for Yves San Laurent and Calvin Klein, the grainy black and white poster images star actors Michael Pitt and Winona Ryder, her first fashion campaign in more than ten years. A short promotional film was also created to support the campaign and can be viewed below.