Ragnarok Season 1 - Netflix Nordics

  • Jose Montiel McCann

The Challenge: Their most high profile Nordic series to date, Netflix needed Ragnarok’s launch to be an event for its Gen-Z viewers. Strategy: Just as the show itself, we created an epic story about the clash between Norse mythology and the high school experience, a story to be told across multiple platforms . Playing out through Snapchat filters, teaser trailers, interactive Stories, cryptic video ads and much more, the campaign made a huge impact with its intended audience.