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Localizing the global campaign Raid TOUGH MUMS to the Egyptian and Saudi Arabia market through several media channels, TVC, Digital, Print. Helping the global brand to give moms across the world, a way to proudly trust and depend Raid's protection. By voicing out mothers who believe in unconditional love and creating a conversation with their daughters.
Creating TVC 30s script for the Egyptian market and ensure culture sensitivity.
Raid TOUGH MUMS - Transcreative Tagline


MO Awwaad

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  • Transcreative Copywriter

Project Tags

  • script
  • TV Advertising,
  • Copywriting
  • transcreation
  • Taglines

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