APG - Problem
Each year the APG sets a problem-based brief for budding young-planners to solve.
The best solution receives the prestigious "Young-Planner Award".
The APG asked us to promote this award within the industry and we thought, well, the target audience thinks they're pretty smart, so let's challenge their ego.
We made the brief more of a challenge to get.
Before it would download, applicants had to complete a simple visual puzzle.