Rankin x Hunger Magazine - La Chaise Ironique
“It’s the absurdity of it all,” said British photographer Rankin about his latest project.
The photographer released a mockumentary, an 11-minute slice of humor available on Vimeo, that takes a bit of a jab at what goes on at photo shoots. The film’s release came complete with a parodied press release.
“I woke up one morning and I just felt there’s a real opportunity in fashion to do a fashion film comedy. It’s quite an interesting experiment really,” Rankin said of the film, titled “La Chaise Ironique.” “It’s just opening the curtain. It’s a bit like ‘Wizard of Oz,’ just showing people what goes on behind the scenes in a funny way.”
The film style is very much in the vein of “The Office” or “Curb Your Enthusiasm,” Rankin said, with his character similar to himself in real life only “dialed up to 20.” The short piece offers a condensed look at what goes on behind the scenes at a photo shoot from the arrival of the model (not who Rankin’s character was expecting in the film), to hours spent in hair and makeup and on to the actual shoot with the star, the chair, because “chairs are really in at the moment,” his character deadpanned to the camera. - WWD