Any launch campaign for a car brand that doesn’t involve a car driving on an empty road is going to stand out but this launch campaign by Anomaly for MINI has so many more distinctive ingredients enhancing the car’s appeal. It’s a series of films in which Anomaly and MINI asked famous creators how they would launch the new MINI in their own distinctive way. They then gave them free rein to develop their own ideas. MINI’s Launched By _ campaign is unique, interesting and underlines the most enduring MINI asset – that MINI owners are a “family” people want to join.
"Super excited to finally announce and share my latest collaboration with MINI!
For this campaign, I wanted to bring together the MINI community and hone in on their individual stories. Everyone’s got this personal relationship with MINI and by photographing the amazing people involved, in the backseat of the brand new #MINI5DoorHatch, we captured what MINI means to them." - Rankin