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RANKIN X MINI - #BIG LOVE

  • Jed Barnes
  • Doma Dovgialo
  • Emmanuel Robert Owusu-Afram

Any launch campaign for a car brand that doesn’t involve a car driving on an empty road is going to stand out but this launch campaign by Anomaly for MINI has so many more distinctive ingredients enhancing the car’s appeal. It’s a series of films in which Anomaly and MINI asked famous creators how they would launch the new MINI in their own distinctive way. They then gave them free rein to develop their own ideas. MINI’s Launched By _ campaign is unique, interesting and underlines the most enduring MINI asset – that MINI owners are a “family” people want to join. "Super excited to finally announce and share my latest collaboration with MINI! For this campaign, I wanted to bring together the MINI community and hone in on their individual stories. Everyone’s got this personal relationship with MINI and by photographing the amazing people involved, in the backseat of the brand new #MINI5DoorHatch, we captured what MINI means to them. We are all different but pretty good together.

Any launch campaign for a car brand that doesn’t involve a car driving on an empty road is going to stand out but this launch campaign by Anomaly for MINI has so many more distinctive ingredients enhancing the car’s appeal. It’s a series of films in which Anomaly and MINI asked famous creators how they would launch the new MINI in their own distinctive way. They then gave them free rein to develop their own ideas. MINI’s Launched By _ campaign is unique, interesting and underlines the most enduring MINI asset – that MINI owners are a “family” people want to join.

"Super excited to finally announce and share my latest collaboration with MINI!
For this campaign, I wanted to bring together the MINI community and hone in on their individual stories. Everyone’s got this personal relationship with MINI and by photographing the amazing people involved, in the backseat of the brand new #MINI5DoorHatch, we captured what MINI means to them." - Rankin

"Do you remember the Italian Job? They used to do the stunts... I'd probably seen them on the road but seeing them in a big film. That's where the enjoyment of MINI came from." - Budgie
"For my birthday, my Dad surprised me with a MINI, which made me so happy. That's sort of a tradition because my Grandad did that for him and he's done it for me. It's the family aspect, something special." - James Hicks
"It's what I actually learnt to drive in, it felt much like being at home." - Oliver Ashrafi-Tari
"I can remember being taken down to where they were racing all the MINI at Brands Hatch." - Holly Searle
"The first, very first thing I remember playing with was a red MINI (Toy Car) with a Union Jack on the roof and at the time, it became my mose prized procession". -Sukhpreet Dubb
"Wherever i see a MINI, it always takes me back to my driving lessons so I've always had a great fondness for MINI" - Julie Truman
"Very early on, my family bought me a china MINI piggybank, it was probably that, that related to the story from my mum that the first word I said was MINI" - Nick Warner
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Project Tags

Companies

  • RANKIN logo

    RANKIN

    • Photography
  • RANKIN GROUP logo

    RANKIN GROUP

    • Advertising
  • Anomaly logo

    Anomaly

    • Advertising
  • M

    MINI

    • HELO logo

      HELO

      • Advertising

    Skills