Rankin x Pink Ribbon Germany
BBDO Düsseldorf and Pink Ribbon Germany have launched a campaign in collaboration with lingerie label LYN that features five women facing the camera and displaying their femininity unashamedly. They are wearing custom-made lingerie and no prosthetics.
According to a BBDO press release, the message of the campaign is as follows: "You are complete and you are beautiful just the way you are. Live your femininity, because no one can deprive you of it!" This message is has been communicated by internationally famed celebrity and fashion photographer Rankin.
Christina Kempkes of Pink Ribbon Germany says: "For the majority of women, breasts are a key element in their feminine self-image, especially after treatment for breast cancer. They are associated with beauty and sensuality. For BBDO and ourselves it was therefore very important not to cover up the five women and to emphasize that they are still strong and attractive persons. - Lbbonline.com