Rankin x WCRF - Are You Making Yourself Attractive To Cancer?

'World Cancer Research Fund has joined forces with renowned photographer and director Rankin to create a series of images and short films to launch a new Cancer Health Check - a 5 minute ‘test’ to make people aware that diet and cancer risk are linked.
Created by Arthur London and shot by Rankin, the campaign takes classic cues of a fashion shoot - the beautiful person, the lighting, the clothes - but they are eating something unusual in an extreme way.
The campaign concept ‘Are you making yourself attractive to cancer?’ is aimed at dispelling the common myth that cancer risk is unavoidable when in fact it is directly linked to lifestyle and what you consume.
The images are shot in a high fashion style, and juxtaposes fashion models ‘flirting’ with the types of food and drink that increase cancer risk.' - The Drum
Photography and Directing: Rankin
Executive Creative Directors: Lyndsay McMorrow & Andy Kelleher
Creative Directors: Neil Bazell & David Fitzduff
Hair: Nick Irwin
Make up: Marco Antonio
Styling: Ellie Witt
Talent: Tuuli Shipster, Kate Groombridge, Olga Polienko, Yanilka, Orlando & Lemuel

Team Credits

Christine Wright

  • Producer
  • RANKIN, Turner Parkinson

Alex Gale

Conor Clarke

  • Photographic Assistant

Jack Chamberlain

Project Tags




    • Photography
  • a

    arthur london

    • W


      • w



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        Christine Wright
        Alex Gale
        Digital Technician