When you go in to buy glasses you point at the frames you want, get your eyes checked and then they swap out the lenses. There’s nothing different or distinctive between brands. But unlike any other frames manufacturer, Ray-Ban now make the lenses too (not just the frames).
To communicate this, our idea was to tell the story of an eye test with a difference. A film with a music video feel in which we travel into a phoropter (the device used during an eye-test) and through a kaleidoscopic mind-bending world that unites the iconic world of Ray-Ban with the graphic and technical world of optometry and prescription lenses.
This work shows how we can create exciting artistic work from a seemingly clinical brief. The campaign launches globally across tv, print, digital, social, in-store and out of home (including Times Square). It aims to increase Ray-Ban’s value share of the prescription glasses and sunglasses category.