GetCash offers NatWest and RBS customers an easy fix for lost or forgotten cards, a way to quickly send money to family or friends in need, or a choice of leaving their wallets at home in favour of their mobile phones. GetCash solves this in a totally secure and painless way for the first time anywhere in the UK.
The number of NatWest and RBS customers that leave the house for work or a big night out, only to find they've left card or wallet or purse behind, is huge. It was also obvious from our market research that individuals preferred to take less items out in case something got lost, mislaid or stolen. But the one thing they will always remember is their smartphone.
The fact that people are largely never without their phones posed a great opportunity for Natwest and RBS to display its 'helpful banking' ethos and to innovate a solution that countered the inconvenience of leaving a card at home, at your desk at the office, etc.
We knew that understanding the consumer mind-set would be the difference between NatWest and RBS launching a good app versus one that customers would wonder how they ever lived without it.