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Re-Branding The Royal opera for 20-30 year olds.

The royal opera has a certain stigma too it of being boring and for older people. So, the brief set was to re-direct the opera to a younger audience and make it apealing for 20-30 year olds. Introducing them to the opera for the first time.
I wanted to make something that was humerous to give off the idea that the opera is fun, this is where the typography come into play. I used inuendoes which are a mixture of opera terms and sexual inuendoes to create a funny and whitty feel to the posters and the the royal opera. It is something people would hopefully laugh at and also remeber. Also I stayed away from how exisiting advertising campagins have already done for the royal opera, trying something different. This is why I decided not to use imagary and just stick with typographic posters. The colours used are royal colours (red, green, purple) and I wanted to use vivid tones to make the posters really pop and stand out, as alot of black is used in exisitin advertising.

Project Tags

  • advertising
  • Rebrand
  • typography
  • Opera
  • poster
  • print
  • graphic design

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