As part of FORMAT11 International Photography Festival in Derby, ASA Collective and Wideyed were commissioned by Photo Festivals to create for its Collectives Encounter exhibition a piece of work based on the concept of Mapping the Flâneur.
At the close of the Collectives Encounter at FORMAT on 3rd April 2011, Mapping the Flâneur had processed just over 700 images contributed by 97 photographers from 20 collectives worldwide, and over the month of its duration the installation had produced five 40m long prints (or an artwork totaling 200m in length). Three of these prints were successfully re-curated into Re:Mapping the Flâneur, a new exhibition at Newcastle Arts Centre 14th June – 9th July (the exhibition should have closed 25th June, but was extended a further fortnight on request). The digital image files were also reconfigured into a simple video piece which premiered at a private view on 24th June. And at University of Sunderland’s international photography conference, ‘The Versatile Image: Photography in the Era of Web 2.0? on 25th – 26th June at The David Puttnam Media Centre, conference organisers Arabella Plouviez (Professor in Photography) and Carol McKay (Senior Lecturer in Photography/Photographic Theory, Faculty of Art, Design and Media) also cited the Mapping and Re:Mapping the Flâneur project as a case study in their paper, “Photography and Social Networking: Reflecting on Critical Photographic Practice”.