Re-thinking public transportation of Abu Dhabi City

  • Natalya Reutova

Department of Transport (DoT) of Abu Dhabi faced the challenge of inspiring local people to use public transport instead of personal cars. DoT thought to fix the problem with a more attractive logo and bright bus design.

Instead of designing a logo for bus services, we pushed for creating a logo for the united transport of Abu Dhabi (Abu Dhabi Transport). And showing the process of development of it with some design concept for bus stops and buses exterior. All works are done by me.

Below, the first concept.
The second approach to branding development with brighter colours and more playful patterns on this slide.