A competitive group project set by Factor design to envisage the motorway service station of the future.
Our concept was about retreating from the recovering from the road, we chose the name Rezen to convey relaxation and reflection. The green imperfect circle represents nature and and the symbol for zen, meaning meditation and fulfillment. Its also a subtle pun.
Our thinking was that a service station should as an antidote to driving, therefore it should be the antithesis to driving: open space, nature, no paths. It would be a semicircle structure, that once inside conceals all man made structures from view with nature; other than a viewing station where one can shelter from the elements and purchase consumables, you can avoid all human interaction if you desire.
Our project, in essence was to appeal to the tired, grumpy, long distance driver, and to make everything as simple and effortless as possible for them.
Our target audience are drivers and passengers on long drives, so we would situate billboards alongside motorways and A-roads, communicating to our audience when they desire our service most.
We won the pitch, and was rewarded with having our images professionally mocked up by Bloom Images.