Real Degree Show 2015

Working in a design team, we created the Cambridge School of Art Degree Show 2015 branding, Real. The concept of the project was to portray the disciplines we all use within the Art School. Surface, Space, Moment, Motion. Using elements of gestaltism and connecting words to lead the viewer to their own interpretation. We tried to intellectualise the branding and give viewers the opportunity to reinterpret the imagery multiple times. Our design ethics and style were heavily influenced after living 6 months in the Netherlands on exchange and touring Germany. Taking in these influences from around Europe acted as a large inspiration on the Cambridge School of Art Degree Show branding. The branding was applied to the Fashion Show and Film Screening events with bespoke imagery and products produced for them individually.